Meat and the GLP-1 Mindset
One in six U.S. adults ages 18 to 75 now use a GLP-1 medication. GLP-1 medications are changing how consumers approach food, but the story is far more nuanced than simply “eating less.” The real story is about what they are choosing, why they are choosing it, and how much of that behavior is actually unique to GLP-1 use versus behaviors driven by demographics such as age and income. As consumers prioritize protein, nutrient density, low-carb choices, and convenient portions, meat and poultry are winning GLP-1 consumers' hearts and carts.