Consumer demand in the meat case continues to evolve rapidly, shaped by shifting preferences in health, convenience, and value. Some categories are heating up—driven by protein power, premium cuts, and ready-to-cook solutions—while others are cooling off as shoppers rethink plant-based alternatives, “diet” positioning, and complicated meal prep.

In this session, Melissa Rodriguez of Circana will unpack the latest data and insights into the top growth drivers and top declining trends in the meat industry. From the rise of grinds, sirloin, chicken thighs, ribs, brisket, and wings to the challenges facing turkey, lunchmeats, and meat alternatives, you’ll come away with a clear picture of where consumers are putting their dollars—and why.

Sponsored by Amcor, this one-hour webinar will highlight what’s fueling today’s purchase decisions, how sustainability and transparency are shaping trust, and what the industry must do to meet evolving consumer expectations.

Watch Video