As the oldest and largest trade association representing packers and processors of beef, pork, lamb, veal, turkey, chicken, and processed meat products, our mission is to prepare our members for present-day demands and future challenges. Connecting people and resources to strengthen trust in the food we produce is at the core of everything we do, and we recognize a growing need for the industry to learn, share ideas, collaborate on challenges and opportunities, and stay at the forefront of technological advancements.
A Meat Institute partnership can help you forge powerful connections with decision-makers seeking more efficient and effective ways of integrating solutions—like yours—into their companies’ operations. Through the bold goals they’ve set and their commitment to the Protein PACT and continuous improvement, our members’ successes depend on your big ideas, technologies and solutions, and partnership.
Deepen Brand Connections and Engage with Meat & Poultry Industry Professionals
We represent a diverse group of packers, processors, and suppliers of all sizes in the meat and poultry industry. Together, they operate more than 800 USDA-inspected facilities across North America.
Our members rely on a diverse network of suppliers to deliver innovative solutions that address challenges impacting their daily business. From labor issues, worker safety, food safety, logistical issues, and sourcing to waste reduction, greenhouse gas emissions, and pathogen reduction, our members consistently explore opportunities that help further their vision of improving public health by sustainably nourishing local and global communities with wholesome meat and poultry.
Meat Institute Members’ Top Areas of Interest
- Food Safety
- Environment
- Animal Welfare
- Worker Safety
- Technology
- Protein PACT
- Health & Wellness
- Cybersecurity
- Policy/Regulations
- Workforce Development
- Alternative Proteins
Meat Institute Members’ Top Business Priorities
- Labor recruitment and retention
- Cost reduction and profitability
- Innovation and growth
- Sustainability
- Diversity, Equity, and Inclusion
Showcase and Demonstrate Your Insights and Solutions Year-Round
Become a partner and let us customize a package exclusively for your organization. Whether you’re looking to solidify your company as a thought leader, cultivate meaningful relationships with targeted customers, or boost your company’s visibility, we offer a range of opportunities that align with your business goals.
Virtual and In-Person Events
To ensure our members have more convenient access to timely information and insights, Meat Institute gathers thousands of meat and poultry industry professionals annually at conferences and trade shows held nationwide and regionally, executive roundtables, workshops, and monthly webinars. Through these experiences, our partners can connect with customers, exchange information, ask/answer questions, showcase, and demonstrate existing and new resources and products. Click here to learn more about our education and events.
Committees
Partners can participate in committees on animal welfare, food safety, environment, and more, gaining a better understanding of customer challenges and becoming part of the solution.
Awards Program
We recognize the people and companies in our industry who make a real difference. Meat Institute acknowledges our member companies annually through our awards program for their dedication to continuous environmental improvement, commitment to improving their communities and food security, establishing sound safety and health programs at their plants, and promoting and implementing a DEI strategy within their organizations. Be a part of the program and showcase your commitment to our member’s progress toward continuous improvement.
Integrated Media
We offer unbeatable brand exposure by leveraging our weekly and monthly email newsletters, industry updates, and promotional campaigns, giving you access to the inboxes of top meat and poultry professionals. Meat Institute also provides brand exposure through our social media platforms, effectively reaching and engaging a broader audience.
Media-at-a-Glance
- “Lean Trimmings” Weekly Member Newsletter
- Distribution Size: 8,700+ readers; Average Open Rate: 42.85%
- Protein PACT Monthly Newsletter
- Distribution Size: 9,000+ readers; Average Open Rate: 42.84%
- Promotional Email Campaigns
- Average Distribution Size: 2,900 readers; Average Open Rate: 24.38%
- LinkedIn
- 10K followers and growing, averaging 200 new followers a month!
- Average Impressions: 36K+
- Average Engagement Rate: 6.89%
- Facebook
- 8K followers
- Average Reach: 5,720
- Average Engagement Rate: 2.41%
- Twitter
- 12K followers
- Average Impressions: 13,327
- Average Engagement Rate: 1.43%
No matter where your potential customers are—reading our newsletters, registering for an event, skimming our social media sites—they’ll be sure to notice your company when you’re a Meat Institute partner.
