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Meat Institute, Beef Checkoff Release ‘Beef Up the Lunch Box’ Series Ahead of New School Year

Wednesday, August 15, 2018

(North American Meat Institute)

The Meat Institute, a contractor to the Beef Checkoff, unveiled a new “Beef Up the Lunch Box” series of lunch recipes and menus that incorporate prepared beef favorites like summer sausage, roast beef, pastrami and corned beef into nutritious and delicious recipes that kids will eat and enjoy to help keep hunger at bay during the day. Developed by a Culinary Institute of America trained chef and veteran mom, the “Beef Up the Lunch Box” menu ideas and recipes go beyond the traditional sandwich, taste great and use interesting presentations to entice the pickiest of eaters. Short, humorous how-to videos accompany the recipes and offer tips on making the lunches, which include: Ultra Thin Pastrami Sandwich, Salami and Whole Grain Pasta Salad Lunch, Kid-Cuterie, Meaty Cheesy Pinwheels and Sweet and Savory Snackin’ Lunch. The Meat Institute is actively promoting the new recipes to national media and across its social media channels.

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