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Meat Institute Awarded for Communications Efforts

Tuesday, May 15, 2018

(North American Meat Institute)

The Meat Institute received two Public Relations Society of America (PRSA) awards , considered among the most prestigious awards in public relations, in recognition of the MyMeatUp app and "Jacksonville Jaguars Bologna Blowout" campaign. The app and bologna campaign also recently received two Hermes Creative Awards from the Association of Marketing and Communications Professionals.

The Institute won the PRSA Bronze Anvil Award for its MyMeatUp app. MyMeatUp is the only free app available with a full guide to beef, pork, lamb and veal cuts found in grocery stores, and also includes cooking tips and recipes. The app also includes a new "Where does my meat come from?" feature, which allows users to search USDA establishment data for information about where the product was produced. The Meat Institute developed it as the cornerstone of its goal of helping millennials become informed, confident consumers of meat and poultry. The app is available on both Apple and Android devices.

The "Jacksonville Jaguars Bologna Blowout" campaign, meanwhile, received PRSA's Award of Commendation. As part of the effort, the National Hot Dog and Sausage Council teamed with the Beef Checkoff to deliver 100 logs of bologna to the Jacksonville Jaguars after head coach Doug Marrone detailed his love of bologna sandwiches. ESPN ran multiple stories about the delivery on its TV, radio and online platforms. The delivery received added attention when the Jaguars decided to donate the bologna to the Feeding Northeast Florida food bank. Outlets that ran stories include the Associated Press, Fox Sports and USA Today, among many others. The promotion also led the team to sell "Marroney Bologna" sandwiches at their home games for the rest of last season, sparking a third round of media attention.

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