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New Media MythCrusher on Plant Based and Cultured Products Now Available

Thursday, May 10, 2018

(North American Meat Institute)

The Meat Institute developed a new Media MythCrusher focused on addressing much of the misinformation about new plant based and cultured products in the media. The document highlights 12 different misperceptions with detailed facts for each. Misperceptions include environmental impacts of meat production, nutrition, food safety and regulatory considerations for new products being developed. The Media MythCrusher will be shared with reporters writing stories about plant based and cultured products and is also available on the Fact Sheet page at www.meatinstitute.org.

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