Step 2: Conduct a Crisis Audit
In much the same way that a meat or poultry
company determines the “critical control
points” in manufacturing a particular
product, the Core Crisis Management Team should
convene to determine what crises the company
might encounter. The team should consider the
potential risk of the following crises:
• Product Recall
• Foodborne Illness Outbreak Associated With Product
• Product Tampering
• Natural Disaster
• Worker Injury
• Environmental Crisis
• Animal Rights or Other Protest Strike
• INS Raid/Investigation
• Highway Accident Involving Company Truck
• Biosecurity incident
• Animal disease outbreak
Consider, also, what crises might be triggered by aspects unique to your company, products or your community.
• Has your company been the target of
• Do you have a history of certain crises, like environmental problems, that might resurface?
• Are there any activist groups nearby who could cause problems for your company, like a protest or boycott?
• Is there a government official in power in your community who bears any hostility towards your company?
• Are located near a river or other body of water that might flood?
• Is your plant location subject to other natural disasters like hurricanes, earthquakes, tornadoes or brush fires?
• Are you located near an international border?
• Is a union seeking to organize your workforce?
• Do you supply product to “vulnerable” populations in institutions like hospitals, nursing homes or day care centers?