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AMI Expo 2012 Expands International Promotion Efforts

Friday, November 4, 2011

Washington, D.C.,  -- The American Meat Institute (AMI) is expanding efforts to grow the international audience travelling to Dallas, Texas, for AMI’s Spring 2012 Convention and Exposition.

For the first time AMI will have a presence at two upcoming trade shows in China — the China Meat Expo, November 9-12, 2011, at Beijing Exhibition Center and China Food Tech, November 30-December 2, 2011, at China International Exhibition Center.

These exhibits are part of AMI’s ongoing efforts to attract international buyers to the Spring 2012 show.   The Expo’s involvement in the International Buyer Program with the Department of Commerce are yielding promising results as  Cambodia, Bulgaria and Brazil have already begun recruiting delegations to the Expo.

AMI is also partnering with the Brazilian Embassy in Washington and the Ministry of Agriculture to offer exhibitors an opportunity to expand their contact base, experience the Brazilian system and culture from the meat industry’s perspective and to encourage participation and support for next year’s AMI Expo.

To view the most recent schedule for the Road Show in Brazil go to http://www.meatinstitute.org/ht/a/GetDocumentAction/i/73457. For additional infomration, contact Horrys Friaça, Agricultural Attaché,Embassy of Brazil at horrys.friaca@agricultura.gov.br. For travel arrangements, contact Layla Velasquez at lvelasquez@solartours.com.

In addition, the Brazilian Ministry of Agriculture has agreed to promote the 2012 AMI Expo with their contacts in the meat and poultry processing industry in Brazil. 

The AMI Convention and  Expo will be held April 30- May 3, 2012, at the Dallas Convention Center. It will be co-located with FMI2012, sponsored by Food Marketing Institute (FMI), the U.S. Food Export Showcase sponsored by the National Association of State Departments of Agriculture (NASDA) and United Fresh 2012, sponsored by United Fresh Produce Association (UFPA).  Attendees at the AMI Expo will have access to over 1,200 exhibitors focused on processing and packaging equipment and supplies, plus produce and retailer focused exhibits.  The registration fee will also include a full schedule of education programming and networking opportunities.

For more information on the AMI Expo, click here: http://www.amiexpo.com/.

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