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American Meat Institute Brings Convention Exhibit Sales In-House

Monday, January 3, 2011

Washington, D.C. — The American Meat Institute (AMI) today announced that exhibit sales for its convention and exposition will be shifted in-house beginning with the 2012 AMI Convention and Exposition. 

The Institute also announced the Laura Larson has been hired to launch the Institute’s in-house exposition sales and marketing efforts.  Larson will report to AMI Vice President of Conventions and Exposition Services Anne Halal.

In her new position as director of exposition sales and marketing, Larson will manage all aspects of exhibit and sponsorship sales for the annual AMI exposition and other event opportunities.

Larson brings with her more than 15 years experience in the field. For the past 10 years, Larson has managed exhibit sales at the American Pharmacists Association’s annual meeting of 7,000 attendees and more than 200 exhibiting companies and the Department of Defense (DoD) annual pharmacy conference with more than 135 exhibiting companies. Larson also served as manager of exhibition sales and service at the Radio-Television News Directors Association and as sales specialist at the American Urological Association.

“By expanding our staff to manage exhibit sales, exhibitors and supplier members will have the opportunity to work more directly with the AMI team,” said AMI President and CEO J. Patrick Boyle. “Laura’s experience and insight will be essential as we strive to provide exhibitors with the greatest possible return on their investment and we are excited to have her as a part of the AMI team.”

Larson earned her bachelor of science degree from Towson University and achieved certification in exposition management (CEM) through the International Association of Exposition & Events (IAEE) in 2000.

AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Together, AMI’s members produce 95 percent of the beef, pork, lamb and veal products and 70 percent of the turkey products in the United States. Headquartered in Washington, D.C., the Institute provides legislative, regulatory, public relations, technical, scientific and educational services to the industry. Its affiliate, the AMI Foundation, is a separate 501(c)3 organization that conducts research, education and information projects for the industry.



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