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2009 Annual Meat Conference Sessions to Address Challenges of Doing Business in a Tough Economy

Friday, March 6, 2009

Washington, D.C. — Two timely sessions will provide attendees of the 2009 Annual Meat Conference with insights into consumer shopping habits and solutions to holding on to customers in a tough economy. The conference will take place March 8-10 at the Sheraton Denver Hotel in Denver, Colo.

During the first session, Holding onto Your Customers in a Tough Economy: Insights from New Consumer Research and Actual Meat and Poultry Sales Data, speakers Danette Amstein, principal, Midan Marketing, and Merrill Shugoll, president, Shugoll Research, will present consumer research on changing consumer purchasing behavior, including which proteins, cuts and brands are being selected. Participants will hear more about shifts in branded and non-branded purchases and how to use these results to benchmark sales and customer behavior.

In the second session, Uncovering the Real Truth on Shopper Behavior in the New Transformational Economy, speaker Thom Blischok, president, Consulting and Innovation, IRI, will take a close up look at what is on the minds of today’s shoppers, who are fearful, cautious and reluctant to spend.

Co-sponsored by the American Meat Institute (AMI) and Food Marketing Institute (FMI), the Annual Meat Conference attracts 700 members of the retail food and meat industries. It is considered the leading educational event focusing on meat and poultry marketing developments, merchandising issues and consumer purchasing trends.

Associate sponsors for the conference include the American Lamb Board, The Beef Checkoff Program, National Chicken Council, National Pork Board and National Turkey Federation.

 On-site registration is $695 per person, $645 for three or more members registering together or $515 when 10 or more retailers/wholesalers register together. The nonmember registration rate is $1,290 per person.

Visit http://www.meatconference.com/ to view the complete conference program and register online.

AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Together, AMI’s members produce 95 percent of the beef, pork, lamb and veal products and 70 percent of the turkey products in the United States. Headquartered in Washington, D.C., the Institute provides legislative, regulatory, public relations, technical, scientific and educational services to the industry. Its affiliate, the AMI Foundation, is a separate 501(c)3 organization that conducts research, education and information projects for the industry.

Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its 1,500 member companies — food retailers and wholesalers — in the United States and around the world. FMI’s U.S. members operate approximately 26,000 retail food stores and 14,000 pharmacies. Their combined annual sales volume of $680 billion represents three-quarters of all retail food store sales in the United States. FMI’s retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from more than 50 countries. FMI’s associate members include the supplier partners of its retail and wholesale members.



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