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Industry Experts in Marketing, Innovation, Sales and Profits To Headline 2009 Annual Meat Conference

Tuesday, January 13, 2009

Washington, D.C. —  Leading experts on marketing, economics, meat industry trends, innovations, sales and profitability will deliver groundbreaking presentations during five Annual Meat Conference general sessions, slated for March 8-10, 2009, at the Sheraton Denver Hotel, in Denver, Colo.


The five sessions are:

Generations, Lifestyles and the Future of the Meat in Retail
Speaker: Neil Howe, speaker and author
Sunday, March 8

Neil Howe, bestselling author and national speaker, is a renowned authority on generations in America. Howe’s broadly cyclical perspective, oriented around familiar generational life stories, will put “the long term” into a stunning yet personal focus that attendees won’t forget. Howe’s presentation focuses on today’s generation and how they will shape this nation’s future. More important, attendees will learn how to use this information to market and reach a new generation of consumers.  

Economics and the Impact on Your Business
Speaker: Steve R. Meyer, Ph.D., president, Paragon Economics
Sunday, March 8, 2009

The continued rise in energy costs and market instability are critical factors in understanding the conomics that affect business. Steve Meyer, agricultural economics expert, will present the latest economic trends on livestock and poultry and the impact on retail. Participants will learn to plan for the future as changes in the U.S. economy, trade and consumer behavior affect industry operations.

The Power of Meat: An In-Depth Look at Meat through the Shopper’s Eyes
Speaker: Anne-Marie Roerink, research director, Food Marketing Institute
Monday, March 9, 2009

Now in its fourth year, the Power of Meat is research unveiled for the first time at AMC. Roerink will highlight trend data and present key findings, including what customers have to say about the meat case, product and promotion likes and dislikes, country of origin labeling, meal preparation, grocery shopping and nutrition.

Uncovering the Real Truth on Shopper Behavior in the New Transformational Economy
Speaker: Thom Blischok, president, Consulting and Innovation, IRI
Monday, March 9, 2009

Shoppers are being pummeled from multiple directions by eroding property values, rising credit card debt, unprecedented increases in gas and commodity prices and an unsettling employment picture. Add to this anxiety the increase in the price of food, and we are faced with a shopper that is fearful, cautious and more reluctant to spend. Is this a temporary blip in the economic landscape or a full blown transformation of the consumer economy? This session will take a close look at what is on the minds of today’s shoppers and how their concerns are translating into breathtaking shifts in shopping behavior.

 Closing General Session
Take Action! Useful Tools and Strategies
Speaker: Michael Sansolo, principal, Sansolo Consulting
Tuesday, March 10, 2009

This session will help attendees better understand the shopping mindsets that customers bring to stores or products to show companies how to build strategies for differentiation and distinction in today’s volatile market.

Co-sponsored by the American Meat Institute (AMI) and Food Marketing Institute (FMI), the conference each year attracts 800 members of the retail food and meat industries. It is considered the leading educational event focusing on meat and poultry marketing innovations, merchandising issues and consumer purchasing trends.

Associate sponsors for the conference include the American Lamb Board, Beef Checkoff, National Chicken Council & U.S. Poultry and Egg Association, National Pork Board and National Turkey Federation.

The advance registration fee for the conference is $595 per person, or $545 for three or more members of the sponsoring associations. On-site registration is $695 per person, $645 for three or more members registering together or $515 when 10 or more retailers/wholesalers register together. The nonmember registration rate is $1,290 per person.

For program and registration information, visit http://www.meatconference.com/.



AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Together, AMI’s members produce 95 percent of the beef, pork, lamb and veal products and 70 percent of the turkey products in the United States. Headquartered in Washington, D.C., the Institute provides legislative, regulatory, public relations, technical, scientific and educational services to the industry. Its affiliate, the AMI Foundation, is a separate 501(c)3 organization that conducts research, education and information projects for the industry.

Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its 1,500 member companies — food retailers and wholesalers — in the United States and around the world. FMI’s U.S. members operate approximately 26,000 retail food stores and 14,000 pharmacies. Their combined annual sales volume of $680 billion represents three-quarters of all retail food store sales in the United States. FMI’s retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from more than 50 countries. FMI’s associate members include the supplier partners of its retail and wholesale members.


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