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AMI Launches New `Ask the Meat Science Guy' Consumer Education Video Series Featuring AMI Foundation President Randy Huffman, Ph.D.

Monday, September 8, 2008

Washington, D.C.— The American Meat Institute today unveiled a new educational video series, “Ask the Meat Science Guy,” which will feature well-known meat expert Randy Huffman, Ph.D., president of the American Meat Institute Foundation.

The nine-part, short video series will provide answers to many of the questions consumers pose about meat and meat safety. The first three videos in the series, “Cooking Steaks and Burgers Safely,” “Cured Meats and Nitrite” and “Processed Meat and Pregnancy” are currently featured on AMI’s Meat News Network, www.youtube.com/meatnewsnetwork. Additional educational videos in the series will be added in the coming weeks.

In addition to the new video series, Food Safety Education Month is an excellent opportunity to stress the important steps that must be taken at home to ensure food safety all the way to the table.  AMI has developed a new safe handling “B-roll” for use by broadcast media.  The video depicts steps that can be taken at the grocery store, during transportation home and during preparation and cooking.  The video is available in BETA format for broadcast media and viewable online at the Meat News Network.

 “Whenever you are handling raw meat and poultry products keep in mind four simple steps – clean, separate, cook, and chill - when preparing meals for the family,” Huffman noted.  “Make sure that the surfaces and the hands are clean when preparing products; keep raw products separated from cooked products; cook the product to the proper temperature; and keep the product properly chilled.”

 For more information on meat safety, visit http://www.meatsafety.org/. To view the videos, visit www.youtube.com/MeatNewsNetwork.  To request a BETA version of the safe handling B-roll, email AMI’s Director of Media Outreach Tom Super, tsuper@meatinstitute.org.



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