Washington, DC—Prepare to
“Meat the Future” of marketing meat and
poultry products to America’s fast growing
Hispanic population at this special session
during the Annual Meat Conference March 9 –
11, 2003, at the Hilton Atlanta in Atlanta, GA.
According to the U.S. Census Bureau,
Hispanics have surged past African Americans as
the country’s largest minority group. As of
July 2001, Hispanics in America numbered 37
million, compared to the non-Hispanic black
population of 36.1 million. And a recent
University of California Los Angeles study
revealed that half of all babies born in the
state of California between July and September
2001 were Hispanic.
The workshop aims
to address this growing population and what it
means for meat and poultry companies. Four of
the most experienced and well-known Hispanic
marketing experts will lead the discussion on
“Globalization of the Americas: Marketing to
the Hispanic Consumer.” The panelists will
share case studies and successful marketing
strategies. Experts also will engage the
audience in what promises to be a timely and
informative discussion.
Panelists
include John Hagerla, assistant vice president,
retail and food service marketing, National
Pork Board; Pete Lara, director of perishables,
Fiesta Mart; Homero Recio, vice president,
Western Hemisphere, U.S. Meat Export
Federation; and Melissa Southern-Garcia, owner
of Global Nutrition Consultants.
The
session is scheduled for Monday, March 10,
2003, from 1:30 p.m. to 3 p.m. and will be
repeated from 3:30 p.m. to 5 p.m.
The
Annual Meat Conference also will include a
product tasting reception, technology fair and
an agenda packed with insightful information
about trends in meat and poultry marketing. The
conference is sponsored by the American Meat
Institute and the Food Marketing Institute.
Associate sponsors include the National
Cattlemen's Beef Association, National Chicken
Council, National Pork Board and the National
Turkey Federation.
Registration for the
conference is $595 per person for members of
sponsoring organizations, $545 when three or
more people register together. To download the
registration form and for ongoing information
updates, go to www.meatconference.com http://www.meatconference.com.
For questions about registration, contact
Elizabeth Newton, enewton@fmi.org,
202/452-8444.
AMI represents the
interests of packers and processors of beef,
pork, lamb, veal and turkey products and their
suppliers throughout North America. Together,
AMI's members produce 95 percent of the beef,
pork, lamb and veal products and 70 percent of
the turkey products in the U.S. Headquartered
in Washington, DC, the Institute provides
legislative, regulatory, public relations,
technical, scientific and educational services
to the industry. Its affiliate, the AMI
Foundation, is a separate 501(c)3 organization
that conducts research, education and
information projects for the industry.
Food Marketing Institute (FMI) conducts
programs in research, education, industry
relations and public affairs on behalf of its
2,300 member companies - food retailers and
wholesalers - in the United States and around
the world. FMI's U.S. members operate
approximately 26,000 retail food stores with a
combined annual sales volume of $340 billion -
three-quarters of all food retail store sales
in the United States. FMI's retail membership
is composed of large multi-store chains,
regional firms and independent supermarkets.
Its international membership includes 200
companies from 60 countries.
Marketing to Hispanic Consumers the Focus of Timely 2003 Annual Meat Conference Session
Friday, February 7, 2003
For more information contact:
Janet Riley Vice President, Public Affairs 703-841-3635 jriley@meatinstitute.org |
Josee Daoust Manager, Public Affairs 703-841-3641 jdaoust@meatinstitute.org |

