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AMI INDUSTRY ADVANCEMENT AWARD PRESENTED TO CERTIFIED ANGUS BEEF FOUNDER MICK COLVIN AND TO THE CERTIFIED ANGUS BEEF PROGRAM

Thursday, October 24, 2002
 

New Orleans, LA, October 24, 2002 – Louis ‘Mick’ Colvin, founder of the Certified Angus Beef program, was honored with the American Meat Institute’s Highest Award, the Industry Advancement Award. Also honored was the Certified Angus Beef Program for its continuing contributions to beef quality. The award was presented at AMI’s Annual Convention and Innovation Showcase in New Orleans.

Calling Colvin a “trailblazer,” AMI Chairman Phil Clemens, chairman and CEO of Hatfield Quality Meats, described how Colvin conceived the idea of branded beef in the 1970s.

“While this idea sounds simplistic today, in the late 1970s, it was downright radical,” Clemens said. “With more branded beef and pork products filling the meat case, we can see how far ahead of his time Mick was.”

At the outset of the program, Colvin developed a certification system that would use an objective carcass inspection system to ensure reliable quality. He helped establish USDA’s role in verifying specification and production practices that create consumer confidence.

“It wasn’t easy, but Mick has been a tireless evangelist for the Certified Angus Beef brand, which today is produced by 85 percent of packers,” Clemens said. “And the certification program he developed is now used by more than 40 branded beef and pork companies.”

The Certified Angus Beef Program, which was honored along with Colvin, has improved profitability for both meat marketers and producers alike. “Restaurants value the consistently high quality of Certified Angus Beef – and their satisfied customers,” Clemens said in presenting the award also to Certified Angus Beef Program President Jim Riemann.


For more information contact:
Janet Riley
Vice President, Public Affairs
703-841-3634
jriley@meatinstitute.org
Josee Daoust
Manager, Public Affairs
703-841-3641
jdaoust@meatinstitute.org

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