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‘What America Eats' According to NPD Group Inc. Vice President Harry Balzer on Live MeatAMI.com Web Chat Tuesday

Friday, December 7, 2001

Washington, D.C.—NPD Group Inc. Vice President Harry Balzer will discuss trends in America’s eating habits in a live web chat on MeatAMI.com on Tuesday, December 11, 2001, from 11 a.m. to Noon.

Balzer will give an overview of NPD’s annual study Eating Patterns in America, which is based on daily consumption of food and beverages by 5,000 Americans. Balzer presented results of the 16th annual edition of the popular study at Worldwide Food Expo ’01 in Chicago, IL., in October.

Among the findings in the annual study:

  • The number of meals prepared at home increased for the first time in 10 years. Balzer will explain why.

  • Nearly half of the suppers prepared at home have no side dish. Find out which side dishes get the axe.

  • The number of take-out meals Americans purchase has declined for the first time in 12 years. Find out which products are fueling this trend.

Balzer will discuss what and where Americans eat and shed light on which food industry innovations have had an effect on America’s eating habits.

The NPD Group, Inc., provides marketing information collected by tracking purchasing behavior, attitudes among consumers, retail product movement and e-commerce.

Feel free to visit the Ask the Expert section in advance of the chat to view information about the scheduled chat as well as upcoming chats. You will find this information in the left-hand column beneath the “About AMI” section. Select “Click for details.”

If you cannot participate in the chat, feel free to submit a question in advance. A transcript of the chat will appear in the Ask the Expert section a few days after the chat. MeatAMI.com chats are great opportunities to log time with guest experts and to learn more about important issues in the meat and poultry industry.

Below are some helpful hints and instructions to help participants make the most of this regular feature on MeatAMI.com.

  • The section will change at least five minutes prior to the chat and there will be a button that says "Join chat now." Participants will then enter their name where indicated. An AMI staff member will log on as MODERATOR. The guest expert will make an opening statement after which visitors are welcome to ask their questions. The moderator also will introduce questions that have been posted on the site in advance.

  • Type questions in the horizontal, single-line box at the bottom of the chat screen, which can only be viewed when you have logged onto the chat. Simply place the cursor there and begin typing. There is no limit to the amount of text that can be entered here.

  • Access the site using Internet Explorer rather than Netscape. The chat function works much better through Explorer.

  • Questions will appear only after hitting a hard return. Text will NOT scroll as it is typed, as it does on some chat programs. We recommend hitting a hard return after each sentence or two or at appropriate junctures.

AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Headquartered in Washington, DC, the Institute provides legislative, regulatory and public relations services, conducts scientific and economic research, offers marketing and technical assistance and sponsors education programs.

For more information contact:
Janet Riley
Vice President, Public Affairs
Josee Daoust
Manager, Public Affairs

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