Balzer will give an overview of NPD’s annual study Eating Patterns in America, which is based on daily consumption of food and beverages by 5,000 Americans. Balzer presented results of the 16th annual edition of the popular study at Worldwide Food Expo ’01 in Chicago, IL., in October.
Among the findings in the annual study:
- The number of meals prepared at home increased for the first time in 10 years. Balzer will explain why.
- Nearly half of the suppers prepared at home have no side dish. Find out which side dishes get the axe.
- The number of take-out meals Americans purchase has declined for the first time in 12 years. Find out which products are fueling this trend.
Balzer will discuss what and where Americans eat and shed light on which food industry innovations have had an effect on America’s eating habits.
The NPD Group, Inc., provides marketing information collected by tracking purchasing behavior, attitudes among consumers, retail product movement and e-commerce.
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