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American Meat Institute 2004 Annual Convention and Innovation Showcase to Feature Consumer Trends Track

Wednesday, August 18, 2004

Arlington, Va. – A special education track Consumers: Changes and Challenges will examine the forces impacting consumers attitudes and behavior – and how to respond effectively – during the 2004 American Meat Institute Annual Convention and Innovation Showcase, September 30-October 2 at the Gaylord Opryland Hotel in Nashville, Tenn.

Two 'super sessions' included in this consumer track: Health vs. Hype: An Overview of Nutrition and Diet Strategies which examines the realities of current popular diets. Speakers will demystify the current buzzwords of diet trends. Find out what low-carb, high fiber and low calorie means to the meat and poultry industries. Michael Uetz, Uetz Enterprises will present new data from NCBA; Dr. Susan Finn, Chair, American Council for Fitness and Nutrition.

To enhance communication with consumers and lawmakers, AMI will offer MeatUp Boot Camp: Grassroots and Media Communication Training. In one morning, executives will learn simple tips that can dramatically improve their ability to communicate confidently to a number of audiences.

Other sessions in the Consumers: Changes and Challenges track include:
· Understanding Consumer Confidence and Behavior, Friday, Oct. 1, 8:30 – 10 a.m. Speakers will examine consumer confidence analysis. Rick McCarty, Executive Director for Issues Management, National Cattlemen’s Beef Association, discuss why confidence in beef has remained strong, based on their research. He will also discuss how and why consumers react the way they do.
· Food Borne Illness and Bacterial Reduction, Friday, Oct. 1, 3-5:30 p.m. Scientists will discuss food borne illness and pathogenic trends of meat and poultry products and the defenses used to combat them. Dr. Kristin Holt, Food Safety and Inspection Service liaison to the Centers for Disease Control, is an invited speaker.

Other convention highlights include:
· Special, pre-convention conference, “Sanitary Facility Design;
· An Innovation Showcase featuring more than 126 exhibits of the latest technologies;
· General session- The American Consumer In Changing Times: keynote Harry Balzer, vice president, The NPD Group;
· General session - Feeding The World: The Promise and Political Perils of Biotechnology: keynote Dennis Avery, director, Center for Global Food Issues.

Registration is $595 for AMI packer processors and exhibiting suppliers registering though August 27. Non-member packer-processors pay $695 through Aug. 27. After the Aug. 27 early bird deadline these rates increase by $100. Other registration rates are detailed on the registration form. To register online, go to www.MeatAMI.com. For registration information, please contact Katie Brannan at kbrannan@MeatAMI.com or 703-841-3621.

Established in 1906, the American Meat Institute (AMI) is the nation's oldest and largest meat and poultry trade association. AMI is dedicated to increasing the efficiency, profitability and safety of meat and poultry trade worldwide.

For more information contact:
Janet Riley
Sr. VP, Public Affairs
Ayoka Blandford
Manager, Public Affairs

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