Washington, D.C. – New research highlighting consumer meat product and promotion preferences, shopping behavior and the growth of the natural and organic market will all be presented at the 2007 Annual Meat Conference, Feb. 18-20, 2007 at the Caribe Royale Orlando All-Suites Resort and Convention Center in Orlando, Fla.
presented at the session is based on a joint
consumer study by the American Meat Institute
(AMI) and the Food Marketing Institute (FMI)
and will be presented by Anne-Marie Roerink,
director of research at FMI.
from the study include:
• In-store sales
promotions and signs have the highest impact on
the quantity of meat purchased.
one-third of shoppers compare meat prices at
different stores before shopping and half
compare prices of different meat and poultry
products within the store.
• Over half of
shoppers keep ready-to-heat products in stock
• One-fifth of shoppers stated
that better customer assistance would prompt
increased meat purchases.
the study will be released during the session
and presented in an actionable format for
immediate applicability within any
Co-sponsored by AMI and
FMI, the conference has become the industry’s
premier meat marketing and operations
educational program, designed to bring together
every segment of the retail meat and poultry
supply chain. Associate sponsors include the
American Lamb Board, Canadian Meat Council,
National Chicken Council, National Pork Board,
The Beef Checkoff and National Turkey
Registration can be
completed online or by submitting a
registration form. Registration is $695 per
person ($645 for three or more registrations
from the same company). Five or more
retailers/wholesalers attending together
receive the special group discount of
The Conference is also offering a
special first timer registration rate of $300
for retailer/wholesaler member companies who
have not attended the conference during the
previous three years. For additional
information, call (202) 220-0708.
more information, registration and ongoing
updates, visit the Annual Meat Conference Web
site at http://www.meatconference.com.
New Consumer Research to be Released at Annual Meat ConferenceTuesday, January 30, 2007
For more information contact:
Manager, Public Affairs
Sr. Vice President, Public Aff