The 2004 Annual Meat
Conference offers meat processors and retailers
tangible strategies to improve their bottom
lines and turn products into profits. Now, the
industry's premier meat merchandising and new
product showcase has added a special session,
BSE Update.
This session is targeted at
understanding the challenges posed by the
recent BSE case, as well as the new regulations
that affect meat cutting procedures and certain
beef product availability. It will provide the
latest scientific information and explore BSE's
impact on consumer beef purchasing, consumption
trends and ramifications for the retail and
meat processing industries.
Hosted by
Dr. Randall Huffman, AMI, vice president,
scientific affairs, the session is part of the
afternoon General Session and will be held on
Sunday, March 14. AMC is scheduled from March
14 to 16 at the Gaylord Opryland Resort in
Nashville, Tenn.
Of course, targeted
information to help attendees better manage the
business of meat merchandising is always the
focus at AMC. Professionally structured
sessions designed to increase bottom-line
performance by capitalizing on market
developments and emerging consumer trends are
the conference's mainstay. For example,
general session speakers include Richard Deems,
Ph.D., a nationally known leadership expert,
and Karen Post, the "branding guru" who will
discuss the challenge of building brand name
market presence.
Here are some
additional highlights of the 2004 Annual Meat
Conference:
Monday, March 15:
· On
the Case: The Dynamics of Case Ready. A session
dedicated to the pros and cons of merchandising
case ready products. Hear experts give
testimony, benefits and strategies.
·
Consumer Trends: Get up to speed on the
incredible impact of the "low-carb" phenomenon,
as well as other pertinent nutritional trends
and dietary fads. Protein is "in" as the key
dieting solution. Get the skinny from
nutritionists, market researchers and policy
thinkers to put these high-powered nutrition
trends to work for you.
Tuesday, March
16:
· Closing General Session: The State of
the Retail Food Industry. Keynoter Michael
Sansolo, FMI vice president, will offer an
overview of supermarket industry dynamics --
including pricing, competition and the impact
of new technology -- and outline economic
expectations for the next three to five years.
Sansolo will discuss key retailing benchmarks
and analyze the effects of consumer attitudes
about the economy and toward industry
trends.
Other conference highlights
include:
· The ever-popular Product Tasting
Reception
· Nashville Store Tours
·
Tech Fair Luncheon
The conference is
sponsored by AMI and FMI.
American Meat
Institute represents the interests of packers
and processors of beef, pork, lamb, veal and
turkey products and their suppliers throughout
North America. The Institute provides
legislative, regulatory, public relations,
technical, scientific and educational services
to the industry. Its affiliate, the AMI
Foundation, is a separate 501(c)3 organization
that conducts research, education and
information projects for the
industry.
Food Marketing Institute (FMI)
conducts programs in research, education,
Industry relations and public affairs on behalf
of its 2,300 member companies - food retailers
and wholesalers - in the United States and
around the world. FMI's retail membership is
composed of large multi-store chains, regional
firms and independent supermarkets.
Early registration deadline is Feb. 6.
For more information or to register visit
www.meatconference.com.
Annual Meat Conference adds special 'BSE Update' session to program
Thursday, January 15, 2004
For more information contact:
Dan Murphy Vice President, Public Affairs 703-841-3624 dmurphy@meatinstitute.org |
Jant Riley Sr. VP, Public Affairs 703-841-3635 jriley@meatinstitute.org |

