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Consumer Meat Pricing Poll Topic Of Live MeatAMI.COM Web Chat June 11, 2002

Thursday, June 6, 2002

Washington, DC, June 6, 2002—Survey results revealing that consumers would buy the same quantity of meat product even if the price was increased slightly will be the topic of a June 11th, 2002, live web chat at www.MeatAMI.com.

The chat, scheduled for 11 a.m. EST to Noon, will be lead by Michael Zeman, vice president of Sorenson Associates, and his colleague Mark Boyer, a partner with consulting firm PMG. The pair recently presented the results of the consumer price sensitivity poll at AMI’s Annual Meat Conference in April.

The survey results showed that many consumers quickly forget the prices of food they just placed in their shopping cart, suggesting that retailers may be underselling their merchandise.

Among the specific findings are:

·Using ground beef as an example, 65 percent of shoppers surveyed said they would continue to buy the same amount of meat if the price was raised 25 cents a pound.

·Women, consumers over the age of 45 and consumers with household incomes of less than $50,000 were more sensitive to price.

·When prices are raised, a household of three or more is sensitive to price, but when prices are lowered, consumers from larger families are more sensitive.

Sorenson Associates is an in-store research company specializing in packaging, product development, shopping behavior, controlled store tests and purchase decision research.

Feel free to visit the Ask the Expert section in advance of the chat to view information about the scheduled chat as well as upcoming chats. You will find this information in the left-hand column beneath the “About AMI” section. Select “Click for details.”

If you cannot participate in the chat, feel free to submit a question in advance. A transcript of the chat will appear in the Ask the Expert section a few days after the chat. MeatAMI.com chats are great opportunities to log time with guest experts and to learn more about important issues in the meat and poultry industry.

Below are some helpful hints and instructions to help participants make the most of this regular feature on MeatAMI.com.

·The section will change at least five minutes prior to the chat and there will be a button that says "Join chat now." Participants will then enter their name where indicated. An AMI staff member will log on as MODERATOR. The guest expert will make an opening statement after which visitors are welcome to ask their questions. The moderator also will introduce questions that have been posted on the site in advance.

·Type questions in the horizontal, single-line box at the bottom of the chat screen, which can only be viewed when you have logged onto the chat. Simply place the cursor there and begin typing. There is no limit to the amount of text that can be entered here.

·Access the site using Internet Explorer rather than Netscape. The chat function works much better through Explorer.

·Questions will appear only after hitting a hard return. Text will NOT scroll as it is typed, as it does on some chat programs. We recommend hitting a hard return after each sentence or two or at appropriate junctures.

AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Headquartered in Washington, DC, the Institute provides legislative, regulatory and public relations services, conducts scientific and economic research, offers marketing and technical assistance and sponsors education programs.

For more information contact:
Janet Riley
Vice President, Public Affairs
Josee Daoust
Manager, Public Affairs

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