Washington, DC, June 6, 2002—Survey results revealing that consumers would buy the same quantity of meat product even if the price was increased slightly will be the topic of a June 11th, 2002, live web chat at www.MeatAMI.com.
scheduled for 11 a.m. EST to Noon, will be lead
by Michael Zeman, vice president of Sorenson
Associates, and his colleague Mark Boyer, a
partner with consulting firm PMG. The pair
recently presented the results of the consumer
price sensitivity poll at AMI’s Annual Meat
Conference in April.
The survey results
showed that many consumers quickly forget the
prices of food they just placed in their
shopping cart, suggesting that retailers may be
underselling their merchandise.
the specific findings are:
ground beef as an example, 65 percent of
shoppers surveyed said they would continue to
buy the same amount of meat if the price was
raised 25 cents a pound.
consumers over the age of 45 and consumers with
household incomes of less than $50,000 were
more sensitive to price.
are raised, a household of three or more is
sensitive to price, but when prices are
lowered, consumers from larger families are
Sorenson Associates is
an in-store research company specializing in
packaging, product development, shopping
behavior, controlled store tests and purchase
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experts and to learn more about important
issues in the meat and poultry
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AMI represents the interests
of packers and processors of beef, pork, lamb,
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Consumer Meat Pricing Poll Topic Of Live MeatAMI.COM Web Chat June 11, 2002Thursday, June 6, 2002
For more information contact:
Vice President, Public Affairs
Manager, Public Affairs