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Leading Food and Wine Gourmands to Discuss Leading Trends in Cuisine and Cross-Merchandising at the 2005 Annual Meat Conference

Monday, December 6, 2004

Washington, D.C. – Can the hottest trends in food and wine improve your marketing and merchandising plans and goals? Find out at the 2005 Annual Meat Conference general session, Food, Wine and the Joys of Marketing Your Product, Sunday, March 6 from 4:30-5:15pm at the Caribe Royale All Suites Hotel and Resort in Orlando, Fla.

This lively discussion features Jeff Starr, executive chef and culinary director of Trinchero Family Estates the producers of Sutter Home wine; George Temel, chairman of the South Florida Chapter of American Institute of Wine & Food (AIWF) and cross-merchandising guru Paige Poulos of Paige Poulos Communications in Berkeley, CA. This session, moderated by Steven Bjerkle, Northern California-based Meat Processing editor and wine aficionado, will examine how leveraging cuisine trends and applying cross-merchandising techniques can both drive sales and increase customer satisfaction.

The enjoyable session will lead into the conference's opening reception, which will feature an informative Sutter Home wine tasting, as well as the opportunity to sample Certified Angus Beef® brand product. Certified Angus Beef LLC is one of the conference's key sponsors.

The Annual Meat Conference is co-sponsored by the American Meat Institute (AMI) and the Food Marketing Institute. Associate conference sponsors are the American Lamb Board, America's Beef Producers, the National Chicken Council, National Pork Board and National Turkey Federation. This conference is the premier educational opportunity for retailers and meat and poultry companies seeking the latest information about trends and issues affecting meat and poultry sales, marketing, and profitability.

This year's conference highlights also include two additional general sessions, including keynote speaker Larry Winget, author of Wall Street Journal business bestseller Shut Up, Stop Whining and Get a Life; the ever-popular Product Tasting Reception and the Technology Fair Luncheon; twelve educational seminars in three, concurrent sessions as well as dynamic speakers.

AMC Registration is $595 for members of sponsoring organizations that register prior to Jan. 14, 2005. After Jan. 14, registration is $695 for members; $1,295 for non-members. Discounts are available for multiple registrations.

For detailed registration information, including speaker bios and photos, or to register on-line, click on www.MeatConference.com.

AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Together, AMI's members produce 95 percent of the beef, pork, lamb and veal products and 70 percent of the turkey products in the U.S. Headquartered in Washington, D.C., the Institute provides legislative, regulatory, public relations, technical, scientific and educational services to the industry. Its affiliate, the AMI Foundation, is a 501(c)(3) organization that conducts research, education and information projects for the industry.

Food Marketing Institute (FMI) conducts programs in research, education, industry relations and public affairs on behalf of its 1,500 member companies — food retailers and wholesalers — in the United States and around the world. FMI’s U.S. members operate approximately 26,000 retail food stores with a combined annual sales volume of $340 billion — three-quarters of all food retail store sales in the United States. FMI’s retail membership is composed of large multi-store chains, regional firms and independent supermarkets. Its international membership includes 200 companies from 50 countries.

For more information contact:
Janet Riley
Senior VP, Public Affairs
Ayoka Blandford
Manager, Public Affairs

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