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Keymark Associates President to Discuss Case Ready Meats

Tuesday, July 3, 2001

Washington, D.C. – Keymark Associates President Huston Keith will discuss the trends in case ready meat and poultry products in a live MeatAMI.com web chat titled “Case Ready or Not?” on Tuesday, July 10, 2001, from 11 a.m. to noon.

At the Annual Meat Conference in Charlotte in April, Keith made the case in a presentation for the benefits and pitfalls of case-ready meat and poultry products. Keith presented statistics that showed case ready meats in retail stores have more than doubled in three years from 500 million packages in 1997 to 1.2 billion in 2000.

Keith will discuss topics such as:

  • Food safety benefits of case ready meat and poultry products

  • The driving forces behind the surge in case ready meat and poultry products

  • The most popular types of packaging used

  • Whether there is a cost savings benefit in using case ready products

Feel free to visit the Ask the Expert section in advance of the chat to view information about the scheduled chat as well as upcoming chats. You will find this information in the left-hand column beneath the “About AMI” section. Select “Click for details.”

If you cannot participate in the chat, feel free to submit a question in advance. A transcript of the chat will appear in the Ask the Expert section a few days after the chat. MeatAMI.com chats are great opportunities to log time with guest experts and to learn more about important issues in the meat and poultry industry.

Below are some helpful hints and instructions to help participants make the most of this regular feature on MeatAMI.com.

  • The section will change at least five minutes prior to the chat and there will be a button that says "Join chat now." Participants will then enter their name where indicated. An AMI staff member will log on as MODERATOR. The guest expert will make an opening statement after which visitors are welcome to ask their questions. The moderator also will introduce questions that have been posted on the site in advance.

  • Type questions in the horizontal, single-line box at the bottom of the chat screen, which can only be viewed when you have logged onto the chat. Simply place the cursor there and begin typing. There is no limit to the amount of text that can be entered here.

  • Access the site using Internet Explorer rather than Netscape. The chat function works much better through Explorer.

  • Questions will appear only after hitting a hard return. Text will NOT scroll as it is typed, as it does on some chat programs. We recommend hitting a hard return after each sentence or two or at appropriate junctures.

AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Headquartered in Washington, DC, the Institute provides legislative, regulatory and public relations services, conducts scientific and economic research, offers marketing and technical assistance and sponsors education programs.

For more information contact:
Janet Riley
Vice President, Public Affairs
Josee Daoust
Manager, Public Affairs

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