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AMI Annual Convention Session 'Trends 2002' Looks at Forces Driving Meat and Poultry Consumption

Thursday, August 1, 2002

Washington, DC - Vital marketing information on keeping meat and poultry center of the plate will be the focus of a Super Session at the American Meat Institute’s (AMI) Annual Convention and Innovation Showcase in New Orleans, LA, October 24—26, 2002.

As part of the Marketing Conference, John Nalivka, president and owner of Sterling Marketing, Inc., will share insights into trends in the meat and poultry industry during a session titled “Trends 2002: Trends Driving the U.S. Meat and Poultry Industry.” Nalivka will focus on the supply chain from slaughter and processing to meat and poultry consumption.

Nalivka will review the numbers on current and future livestock cycles and prices, slaughter and meat production, and sales and capital expenditures. By taking a close look at consumer trends during this session, participants will be treated to new and essential information for strategic and market planning in today’s meat and poultry industry.

In addition to his role as head of Sterling Marketing, Inc., Nalivka is a partner in Land & Livestock Advisory Service, LLC, a ranch resource management and advisory firm in Oregon. He brings broad professional expertise to this workshop with his knowledge of the economics of livestock and meat industries, including producers, packers, processors, banks and restaurants.

The AMI Annual Convention and Innovation Showcase provides a forum for viewing new technologies and products for the meat and poultry industry. Featuring more than 200 exhibitors, the Showcase is recognized as the place for innovative industry suppliers to show their latest products and a place for informal business discussions. In addition, the convention features separate educational conferences including environment/operations, government and public policy, management and finance and marketing. The Annual Meat Industry Research Conference also will be held October 24 – 26, 2002.

New Orleans provides a colorful venue for the 2002 AMI Annual Convention and Innovation Showcase. The city, nestled in the “crescent” of the Mississippi River, boasts 35,000 buildings listed on the National Register of Historic Places, more than 3,000 restaurants and more than 300 years of history, art and music.
For more information on the 2002 AMI Annual Convention, please call AMI’s Convention Department at 703-841-2400 or visit www.MeatAMI.com.

AMI represents the interests of packers and processors of beef, pork, lamb, veal and turkey products and their suppliers throughout North America. Together, AMI's members produce 95 percent of the beef, pork, lamb and veal products and 70 percent of the turkey products in the U.S. Headquartered in Washington, DC, the Institute provides legislative, regulatory, public relations, technical, scientific and educational services to the industry. Its affiliate, the AMI Foundation, is a separate 501(c)3 organization that conducts research, education and information projects for the industry.

For more information contact:
Janet Riley
Vice President, Public Affairs
Josee Daoust
Manager, Public Affairs

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