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AMI Urges World Pork Expo Attendees to ‘Bring Your Lawmaker in Out of the Cold’ on Mandatory Country-of-Origin Labeling

Friday, June 8, 2007

An ad AMI placed this week in the on-site guide for World Pork Expo, June 7-9 in Des Moines, urged attendees to “bring your lawmakers in out of the cold” by urging them to repeal mandatory country-of-origin labeling (COOL).

The ad detailed COOL’s high cost estimates and noted that seafood COOL, already in effect, has cost ten times more than originally estimated, according the Food Marketing Institute.

The ad also challenged claims that COOL is a consumer right to know law given the fact that it applies to meat, but not poultry, and to meat sold at retail, but not at foodservice. “COOL isn’t a right to know law,” the ad said. “It’s a politically charged trade barrier than will limit the options of hog producers.”

The ad urges producers to visit www.meatinstitute.org/sites/countryoforiginlabel.org http://www.countryoforiginlabel.org/ and send letters to their lawmakers. To see the ad in its entirety, go to:


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