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Beef Industry Satisfies America’s Yen for Sushi

Friday, March 1, 2019

“Beefshi” Takes Center Stage in National Deli Meat Month

Washington, DC – The North American Meat Institute, a contractor to the Beef Checkoff, is celebrating America’s love of beef and sushi during National Deli Meat Month this March by shining a light on Beefshi. Beefshi is a creative, new culinary concept that uses prepared beef products like bologna, summer sausage, corned beef and pastrami as central ingredients in sushi.

“Americans have always loved beef and over the past few decades, their love of sushi has catapulted,” said Eric Mittenthal, vice president of public affairs at The North American Meat Institute (NAMI). “In fact, sushi is one of the fastest growing categories in supermarket deli departments. Therefore, we couldn’t think of a better way to celebrate National Deli Meat Month than focusing on the marriage of beef and sushi.”

“Beefshi embodies America’s love for beef and sushi,” Mittenthal continued. “Contrary to popular belief, sushi does not mean raw seafood. The term refers to the vinegared rice that can be paired with many ingredients including fish, vegetables or meat. The various fillings that can be used in today’s sushi are limitless. Therefore, consumers can use their favorite ingredients – including deli meats – to design their favorite sushi/Beefshi.”

Working with a Culinary Institute of America trained chef, NAMI has developed eight new Beefshi recipes, adding to eight recipes from 2018 to introduce the concept and to inspire consumers, retailers and foodservice operators to develop their own Beefshi creations. The concept is brought to life – complete with recipes, how-to videos and nutrition facts at www.Beefshi.com

Multiple state beef councils worked with NAMI to develop the variety of concepts. This is a demonstration of how sushi (and now Beefshi) has become a global commodity that internalizes and promotes regional dietary preferences and cultural practices.

New Recipes Include:

“Beefshi is also a great way to give consumers permission to enjoy deli meats in a different way than on a sandwich,” Mittenthal added. “Prepared beef has numerous nutrition benefits, providing a convenient source of protein, vitamins and minerals. And the category is diverse and offers choices to meet nutrition needs, tastes, budgets and personal preferences. Thousands of products are available in the meat case and include low- and reduced-sodium products, low- and reduced-fat products, American Heart Association certified, organic and grass-fed options, Kosher and more.”

Throughout March, NAMI will highlight facts and recipes featuring various deli meat options including its new Beefshi concepts using #DeliMeatMonth. Deli meat facts and nutrition information are available at www.meatpoultrynutrition.org .

About The Beef Checkoff:

The Beef Checkoff Program ( www.MyBeefCheckoff.com) was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. In states with qualified beef councils, states may retain up to 50 cents of the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.


The North American Meat Institute (NAMI), a contractor to the Beef Checkoff, is the leading voice for the meat and poultry industry. Formed from the 2015 merger of the American Meat Institute (AMI) and North American Meat Association (NAMA), the Institute has a rich, century-long history and provides essential member services including legislative, regulatory, scientific, international and public affairs representation. NAMI’s mission is to shape a public policy environment in which the meat and poultry industry can produce wholesome products safely, efficiently and profitably. Together, the Institute’s members produce the vast majority of U.S. beef, pork, lamb and poultry and the equipment, ingredients and services needed for the highest quality products.

"Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties."

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