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New Video Addresses Myths About Meat Color and Safety

Friday, March 20, 2015

Washington, DC—The North American Meat Institute (NAMI) and American Meat Science Association (AMSA) have released the newest video in the Meat Mythcrusher series. The video addresses myths about meat color and safety, particularly the common misconception that beef has spoiled once it turns brown.

The video features Brad Kim, Ph.D., assistant professor of animal sciences at Purdue University. Dr. Kim explains the science of meat color and the many factors contributing the color of meat, particularly the role of oxygen and myoglobin which can turn meat from a purple color to bright red to brown depending on oxygen exposure.

“Color change in meat is similar to what you’d see in an apple,” said Kim. “When it turns brown it is still wholesome and safe, but means it has been exposed to oxygen.”

Kim also explains why some meat products might show a “rainbow color” in certain light and offers advice for ways to best tell if meat is safe including checking the “use by” date on a package or an off odor.

The Meat MythCrusher video series seeks to bust some of the most common myths surrounding meat and poultry production and processing.

It is now in its fifth year and the new video is the 42nd in the series. Altogether the videos have been viewed nearly 100,000 times. Other video topics include myths surroundingmeat nutrition,antibiotic use in livestock, “Superbugs” in meat,Meatless Monday,hormone use in animals, ammonia in ground beef, grass-fed beef and more.

All of the videos and more are available at http://www.meatmythcrushers.com/.

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