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AMI Launches New Blog To Promote Discussion of Issues Impacting the Industry

Wednesday, May 30, 2012

(American Meat Institute)

The American Meat Institute has launched a new blog, “Meat’s Case,” which will serve as an interactive forum for the discussion of issues impacting the meat industry (http://blog.meatinstitute.org/).

“Communication at the American Meat Institute has taken a lot of forms over the years. From newsletters to stories posted on our website to press releases to Facebook and Twitter, our goal has been to tell the story of the meat industry from an insider’s perspective. As the industry evolves to meet the demands of a growing world, we are evolving our communications to keep up with the changing social media environment,” said AMI Senior Vice President of Public Affairs Janet Riley.

The blog is the latest addition to AMI’s social media toolbox, which also includes a new AMI-specific Facebook page ((http://www.facebook.com/AmericanMeatInstitute).

Other AMI related Facebook pages include AMI Expo, AMI Foundation, National Hot Dog and Sausage Council, and Meat Mythcrushers.

AMI can also be found on Twitter, via the handle @meatAMI.

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