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New Fact Sheet Clarifies Meat Consumption Data, Details Rising Demand

Wednesday, February 15, 2012

(American Meat Institute)

A new fact sheet prepared by University of Missouri-Columbia (UMC) Agricultural Economist Ron Plain, PhD examines 2011 data related to U.S. meat and poultry consumption and demand. Data from recent years show that U.S. per capita meat and poultry consumption has declined, but that doesn’t mean that consumer interest or demand has declined. Dr. Ron Plain's backgrounder looks at the variety of factors affecting meat and poultry consumption and demand and concludes that meat demand is on the rise. Plain writes,

“Recent reporting about data on U.S. meat and poultry consumption has created a false and overly simplistic impression that demand for meat is declining. This is simply not the case. This backgrounder aims to explain the difference between consumption and demand and will show that meat and poultry demand has actually risen.”

The full backgrounder is available here: http://web.missouri.edu/~plainr/Papers/2011%20demand%20comments.pdf

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