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Convenience Stores Providing Competition for Fast Food Restaurants, Research Finds

Tuesday, November 29, 2011

(American Meat Institute)

Consumers are taking advantage of the expanding convenience store foodservice options, many times at the expense of quick-service restaurants, according to recent research by foodservice research firm Technomic.

Of consumers polled on their most recent convenience store foodservice purchase, 27 percent indicated that if they had not bought their meal from the convenience store in question, they would have purchased it from a fast-food restaurant. This number is nearly identical to those who said they would have ordered from another convenience store.

The survey also found more than 1 in 4 consumers (27 percent) said they purchased an afternoon snack during their most recent visit, while 19 percent purchased lunch. Impulse buying plays a big role in convenience store foodservice purchases. Thirty-one percent of convenience store foodservice consumers said that seeing an item, which triggered a craving, was the primary motivation for purchasing it.

The report was compiled using a nationally representative sample of 3,755 consumers and individual convenience store visits.

For more information, go to http://www.technomic.com/.

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