Hamburger Consumption Up Since 2009, Finds TechnomicMonday, July 18, 2011
(American Meat Institute)
Hamburger consumption is up considerably since 2009, according to a new study by foodservice research firm Technomic. Nearly half of consumers polled said they eat a burger at least once a week compared with 38 percent two years ago. One reason for the increase is the continued prominence of burgers on quick-service value menus.
“The value menu is certainly a big part of this increase in burger consumption,” said Sara Monnette, director of consumer research at Technomic. “There are other factors at work, however, as the specialty burger craze has driven growth in a way that is almost defiantly separate from pricing. The better burger restaurants in the fast casual segment have put the burger top-of-mind for consumers, and even the quick-service chains have begun to respond and focus portions of their menus specifically on quality perceptions.”
The findings show that burgers are especially popular among consumers between the ages of 18 and 24, most of which are college students who can easily afford a burger at a fast-food restaurant.
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