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Health and Wellness Education Track to Feature Sessions on Obesity, Dietary Guidelines and Consumer Attitudes

Wednesday, April 6, 2011

(American Meat Institute)

The 2011 Meat, Poultry & Seafood Industry Convention and Exposition, April 13-16, 2011, at McCormick Place, Chicago, Ill., will feature educational sessions and how to better communicate the value of meat and poultry as part of a healthy diet.

This year’s health and wellness education track will includes a special session on the important and timely topic of obesity. Eric Westman, M.D., of Duke University will review the science and data surrounding obesity, and will help attendees understand the importance of meat and poultry as part of a healthy diet. This session will be held on Friday, April 15, from 8:15-9:15 a.m.

In addition to Westman’s presentation, this year’s track includes a session about consumer perspectives on Wednesday, April 13 from 8:15-9:15 a.m., hosted by Susan Borra, RD, senior vice president and managing director of the Food Marketing Institute. Borra will explore the differences between perception, attitude and behaviors and guide attendees on how they can better communicate the importance of meat and poultry as part of a balanced diet.

A third session will focus on the newly released Dietary Guidelines, led by Kathy McMahon, director of wellness and nutrition, Sara Lee Food and Beverage and Robert Post, Ph.D., MEd., MSc., deputy director of the Center for Nutrition Policy and Promotion within the United States Department of Agriculture (USDA).  Attendees will learn what the guidelines suggest for “proper dietary habits” and how these guidelines may impact their businesses.  This session will be held Thursday April 14, from 8:15-9:15 a.m.

For more information or to register for the 2011 AMI Expo, go to http://www.amiexpo.com/ or http://www.amiexpo2011.com/.

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