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AMI Provides Cutting-Edge Educational Opportunities for Exhibitors to Ensure Success at AMI Expo

Monday, February 28, 2011

(American Meat Institute)

AMI recently hosted a webinar with Marlys Arnold, trade show guru of ethnoMetrics, who provided participants with insight on booth design and the “attractor factor.”

Arnold informed exhibitors about frequent booth design misconceptions, including exhibit ‘barriers’ such as contrasting carpet color and blocked entry or access into the booth.   To remedy those problems, Marlys suggested that booth space resemble a park, not a castle with barriers and obstacles.

Other key elements to a well-designed exhibit according to Arnold include making it inviting, entertaining, educational and memorable. Marlys discussed how to draw customers and to best keep them in the booth so that they can be educated about the featured products.

Arnold also stressed the importance of increasing the buying power on site with pre-show marketing. Prior to a tradeshow, three-quarters of attendees plan their exhibit hall visit. Pre-show promotions increase exhibit traffic at a minimum of 33 percent.  

 AMI’s next education session, the webinar “People Power,” will be held Tuesday, March 15 at 3 p.m. EST. This webinar will focus on exhibit staff behavior and the importance of making sure booth staff understands a company's exhibit marketing plan and how to effectively present and represent it at AMI Expo in Chicago.

If you have any questions about the webinar or exhibiting at this spring’s AMI Expo, contact Allison Konczyk, manager, exposition sales and exhibitor relations, akonczyk@meatinstitute.org or 202.587.4233.

More information is also available at http://www.amiexpo.com/.

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