Retailers Continue to Expand Prepared Food Offerings, Survey FindsWednesday, February 9, 2011
(American Meat Institute)
Consumers are sourcing prepared meals from a wider range of retail foodservice operations than they were two years ago, many times at the expense of restaurants, according to a new survey conducted by leading foodservice research and consulting firm Technomic.
Traditional supermarkets, convenience stores and mass merchandisers have been able to grow their share of the food-away-from-home market as they expand their foodservice platforms and build upon consumer desire for convenience, quality and variety of offerings in retail locations, the survey found.
Other findings of the survey include:
- Health is an important factor in the retail
meal solution (RMS) purchasing decision, and
seems to be of greater importance for RMS
occasions than for restaurant meals. About two
in five consumers say that they usually
consider nutrition when purchasing prepared
foods, compared to only about a quarter who say
they consider nutrition when ordering food at
- Kid appeal stands out as the primary
concept attribute that consumers think RMS
programs are lacking. The attribute related to
RMS’ appeal to children ranked among the
bottom three for each type of retailer as
compared to both limited- and full-service
- Forty percent of consumers who visit mass merchandisers and convenience stores for RMS purchases, do so at least once a week from those locations.
Technomic’s Retailer Meal Solutions Consumer Trend Report is based on an online survey of 1,500 consumers. For more information, go to http://www.technomic.com/.
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