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Retailers Continue to Expand Prepared Food Offerings, Survey Finds

Wednesday, February 9, 2011

(American Meat Institute)

Consumers are sourcing prepared meals from a wider range of retail foodservice operations than they were two years ago, many times at the expense of restaurants, according to a new survey conducted by leading foodservice research and consulting firm Technomic.

Traditional supermarkets, convenience stores and mass merchandisers have been able to grow their share of the food-away-from-home market as they expand their foodservice platforms and build upon consumer desire for convenience, quality and variety of offerings in retail locations, the survey found.

Other findings of the survey include:

Technomic’s Retailer Meal Solutions Consumer Trend Report is based on an online survey of 1,500 consumers. For more information, go to http://www.technomic.com/.


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