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Proposed GIPSA Livestock Marketing Rule Will Weaken Meat Quality, Says Certified Angus Beef Founder Mick Colvin

Monday, November 15, 2010

(American Meat Institute)

Livestock marketing rules proposed by USDA’s Grain Inspection, Packers and Stockyards Administration (GIPSA) will weaken meat quality, according an op-ed by Certified Angus Beef Founder Mick Colvin that appeared in yesterday’s Cleveland Plain Dealer.

 

 “Over the past few decades, there has been a quality revolution in our industry,” Colvin said.  “Years ago, meat was a generic commodity -- supposedly, one cut was just as good as another. Consumers couldn't connect meat to its source or predict whether it would be juicy, tender and lean or gristly, tough and tasteless.  Then came ‘value-based’ marketing. Working with cattle producers, meatpackers developed alternative marketing arrangements that enable cattlemen to work with meat companies as partners in providing consumers with the choice, quality and specialty items they want.”

 

But Colvin says that the rules proposed by USDA threaten the partnerships that have developed between livestock producers and meat companies.

“Raising and marketing cattle should be left to people who love red meat, not red tape. But the proposed GIPSA rule would disrupt value-based marketing and become a bonanza for trial lawyers because the rule would make it easier to file lawsuits against meat companies that use contracts for the alternative marketing arrangements. That would be bad news for everyone who relies on a thriving meat and poultry industry: large and small,” he said.  

 

He also noted that the rule could eliminate as many as 104,000 jobs nationwide and 4,000 in Ohio, where he continues to raise Angus cattle. “In our industry, inedible meat is discarded as scrap,” he concluded.  “For the sake of producers and packers, retailers and restaurants, workers and consumers, it's time for the U.S. Department of Agriculture to scrap this proposed rule.”

 

To read the entire op-ed, click here:  http://bit.ly/9PcDpZ

 

 

 

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