Proposed GIPSA Livestock Marketing Rule Will Weaken Meat Quality, Says Certified Angus Beef Founder Mick ColvinMonday, November 15, 2010
(American Meat Institute)
Livestock marketing rules proposed by USDA’s Grain Inspection, Packers and Stockyards Administration (GIPSA) will weaken meat quality, according an op-ed by Certified Angus Beef Founder Mick Colvin that appeared in yesterday’s Cleveland Plain Dealer.
“Over the past few decades, there has been a quality revolution in our industry,” Colvin said. “Years ago, meat was a generic commodity -- supposedly, one cut was just as good as another. Consumers couldn't connect meat to its source or predict whether it would be juicy, tender and lean or gristly, tough and tasteless. Then came ‘value-based’ marketing. Working with cattle producers, meatpackers developed alternative marketing arrangements that enable cattlemen to work with meat companies as partners in providing consumers with the choice, quality and specialty items they want.”
But Colvin says that the rules proposed by USDA threaten the partnerships that have developed between livestock producers and meat companies.
“Raising and marketing cattle should be left to people who love red meat, not red tape. But the proposed GIPSA rule would disrupt value-based marketing and become a bonanza for trial lawyers because the rule would make it easier to file lawsuits against meat companies that use contracts for the alternative marketing arrangements. That would be bad news for everyone who relies on a thriving meat and poultry industry: large and small,” he said.
He also noted that the rule
could eliminate as many as 104,000 jobs
nationwide and 4,000 in
To read the entire op-ed, click here: http://bit.ly/9PcDpZ
share on facebook share on twitter