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Consumers Say They Want More Healthy Menu Items But Don't Order Them, Survey Finds

Tuesday, November 9, 2010

(American Meat Institute)

Nearly half of consumers say they want healthier menu items, but only about a quarter of them actively consider nutrition when dining out, according to a new survey by food industry consulting firm Technomic.

The 2010 Healthy Eating Consumer Trend Report also found that contrary to previously-held beliefs, only 19 percent of consumers responded that food described as “healthy” on the menu does not taste as good as other options.

Most respondents did not indicate that the restaurant industry is responsible for America’s obesity epidemic, with only 16 percent placing blame solely on restaurants.

Consumers confirmed that their eating behavior differs significantly for at-home and away-from-home dining occasions. Two out of five consumers described their at-home eating as “very healthy,” while only about a quarter said the same about away-from home dining, the report found.

For more information on the report, go to http://www.technomic.com/.

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