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Sandwiches a Hot Menu Item, but Consumers Seek More Variety

Thursday, May 13, 2010

(American Meat Institute)

Most consumers (81 percent) have purchased a sandwich away from home at least once in the past 60 days. Among these consumers, 93 percent eat at least one sandwich a week, and 59 percent say they eat at least three sandwiches a week, according to a new report from foodservice industry consultant Technomic.

More than three-fourths of consumers surveyed say they have eaten a hamburger in the past 60 days. Beyond burgers, 57 percent say they had eaten deli sandwiches and about half had eaten tacos or burritos or sub sandwiches in the same period.

When it comes to variety, however, about half of consumers polled (52 percent) were satisfied with the variety of sandwiches available at sub shops and delis, while just 42 percent were satisfied with the sandwich offerings at full-service restaurants. Eighteen- to 24-year-olds were least satisfied, at 44 percent and 40 percent, respectively.

More than four in five consumers say quality and taste drive their selection of where to purchase a sandwich for both lunch and dinner. Overall value and price round out the top three traffic drivers, with more than seven in ten consumers citing each as a reason for choosing a specific restaurant for lunch and dinner sandwich purchases.

More than four out of five consumers indicate that the quality of meat, freshness of ingredients and quality of bread have the most impact in making a good sandwich.

The vast majority of consumers report that customization and quantity of ingredients are crucial factors to creating a good sandwich.

The findings are part of the new Sandwich Consumer Trend Report from Technomic, developed to provide an in-depth look at the sandwich category and help industry professionals identify opportunities in the current market. 

For more information, go to http://www.technomic.com/.

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