IBM Survey Finds Meat and Poultry Top Shopping Lists During Difficult Economic TimesFriday, October 2, 2009
(American Meat Institute)
Meat and poultry are among the top items shoppers won’t give up despite tough economic times, according to a new IBM study that reveals Americans of all income levels are refusing to sacrifice quality, value and nutrition to save money.
The survey was conducted by Braun Research and was based on telephone interviews with 4,000 people in the United States across four income levels from June 19, 2009 to July 5, 2009.
In addition, the study found that 68 percent say nutrition is the most important consideration when food shopping. Approximately 48 percent are shopping at more stores to get the best deal, while 35 percent have changed grocery stores to save money.
When asked how they would spend an extra $10, shoppers at varying incomes revealed the following priorities:
- 13 percent of individuals making less than $45K will purchase more convenient versions of foods they already buy, compared to only 9 percent of those with a higher income
- 19 percent of higher income levels $45,000 + are likely to spend their $10 on more natural or organic versions of the items on their shopping list
- 51 percent of consumers would most likely purchase more of the items on their shopping list or buy the products in bulk packages
- 20 percent of consumers would use their $10 to splurge on an item not on their list
Respondents also vowed that their new shopping priorities won't change when the recession ends, with 60 percent of consumers stating they will continue to shop around for the best deal and 92 percent of consumers indicating that value will be of equal or greater importance in food shopping.
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