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IBM Survey Finds Meat and Poultry Top Shopping Lists During Difficult Economic Times

Friday, October 2, 2009

(American Meat Institute)

Meat and poultry are among the top items shoppers won’t give up despite tough economic times, according to a new IBM study that reveals Americans of all income levels are refusing to sacrifice quality, value and nutrition to save money.

The survey was conducted by Braun Research and was based on telephone interviews with 4,000 people in the United States across four income levels from June 19, 2009 to July 5, 2009.

In addition, the study found that 68 percent say nutrition is the most important consideration when food shopping. Approximately 48 percent are shopping at more stores to get the best deal, while 35 percent have changed grocery stores to save money.

When asked how they would spend an extra $10, shoppers at varying incomes revealed the following priorities:

Respondents also vowed that their new shopping priorities won't change when the recession ends, with 60 percent of consumers stating they will continue to shop around for the best deal and 92 percent of consumers indicating that value will be of equal or greater importance in food shopping.

For more info, go to http://www.ibm.com/

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