AMI Retains Leading Consulting Firm to Enhance Return on Investment at 2009 Worldwide Food ExpoFriday, November 21, 2008
(American Meat Institute)
In an effort to measure and enhance the purchase experience at the 2009 Worldwide Food Expo, AMI is retaining analysis firm ethnoMetrics Inc. (EI).
The 2009 Worldwide Food Expo will be held Oct. 28-31 in Chicago.
“Purchase experience” refers to the retail science of measuring the effectiveness of a selling environment in creating a fulfilling and memorable interaction between buyer and seller, and optimizing the return-on-investment (ROI) for exhibitors.
The information obtained will provide insight into the effectiveness of space layout and design, as well as the effectiveness of the exhibit sales force in creating an environment that promotes interaction from contact and awareness to final purchase.
AMI will also partner with ethnoMetrics via webinar and live workshop onsite at the show to help educate exhibitors on behaviors that will improve ROI for suppliers at Worldwide Food Expo.
“We are pleased to put technology to work to help our suppliers succeed at Worldwide FooD Expo, ”said Anne Halal, vice president of convention and exposition services. “This new approach gives our client organizations a new level of information and insight to support strategic decisions that will drive growth.”
The firm ethnoMetrics is the industry leader in bringing retail store behavioral research to the exhibit floor. They are a six sigma based consulting firm committed to providing measurement driven customer solutions to business applications for Fortune 500 companies like Best Buy and Whirlpool.
For more information on the Worldwide Food Expo, click here: http://www.worldwidefood.com/?sec=1&subsec=0&id=3share on facebook share on twitter