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Consumers Confirm Growing Appeal of Supermarket Prepared Meals

Wednesday, October 8, 2008

(American Meat Institute)

More than half of surveyed consumers think retailer prepared foods have greatly improved over the past three years, with more than 80 percent reporting buying at least one prepared meal from a retailer in the past month, according to a new report from foodservice consultants Technomic.

Taste and freshness of food are the most important factors in choosing to purchase a retailer-prepared meal, cited by 89 percent and 87 percent respectively.  One-fifth of consumers reported they would purchase more if there were a greater variety of menu items offered, particularly in convenience stores.

Technomic's Retailer Meal Solutions Consumer Trend Report explores the expansion of the retail foodservice marketplace and the factors driving it to become increasingly competitive with restaurants. For more information go to http://www.foodpubs.com/.

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