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AMI Releases New Consumer Brochure on Animal Welfare in the Meat Industry

Friday, January 5, 2001

AMI today released a new consumer brochure about animal welfare in the meat industry. The brochure is designed to inform consumers about voluntary welfare efforts and federal welfare requirements.

The brochure will be made available electronically to retailers and restaurant chains that wish to add their logos and distribute the brochure to consumers who inquire about treatment of food animals by supplier meat companies. AMI will distribute copies of the brochure to consumers who contact the Institute about animal welfare. Packers and processors also are encouraged to use the brochure with their customers and consumers.

"This industry has a well-documented commitment to enhancing animal welfare," said AMI Vice President of Public Affairs Janet Riley. “We are proud to provide consumers with the details of those efforts through this new brochure."

To receive a sample copy of the brochure in PDF format, go to http://www.meatinstitute.org/Template.cfm?Section=AnimalHealth&NavMenuID=137&template=TaggedContentFile.cfm&NewsID=349To receive a hard copy by mail or to receive an electronic version in Adobe Pagemaker 6.5 for printing and distributing to consumers, email jriley@meatinstitute.org.


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