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NAMI, Beef Checkoff Partner With RDs to Spread Love for Prepared Meat.

Monday, July 8, 2019

(North American Meat Institute)

The Meat Institute, a contractor to the Beef Checkoff, has partnered with several registered dieticians and bloggers to spread awareness of the delicious and nutritious benefits of prepared meat products. Multiple popular food blogs, including Living Well KitchenSweet CayenneFannetastic FoodCreate Kids Club and more featured posts that highlighted key messages on prepared meats. In addition to blogs, these key messages were featured on local TV food segments across the country, including Birmingham, Rochester, New YorkSalt Lake City and San Diego. These registered dieticians drilled down the messaging that "processed" simply means "prepared," and that prepared meats are excellent sources of protein, vitamins and minerals. They also gave Americans permission to enjoy hot dogs and other prepared meats at cookouts this summer.

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