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Meat Institute Partners with Beef Checkoff to Celebrate National Jerky Day

Monday, June 11, 2018

(North American Meat Institute)

National Jerky Day is Tuesday, June 12, and the Meat Institute, a contractor to the Beef Checkoff, will engage in several promotions, including sharing a new video highlighting jerky as the perfect gift for men, particularly as Father’s Day approaches. The Meat Institute also sent velvet bags filled with jerky to more than 35 top-tier reporters in an effort to generate additional coverage and social media attention. In addition, a new jerky page featuring fun facts and product choices has been developed at www.enjoyjerky.com, and the Meat Institute will share materials on social media throughout the day and into Father’s Day the following Sunday. Members are encouraged to sign up for the Meat Institute’s social media sharing center, Social Toaster, to help spread the word about Jerky Day, and to use #EnjoyJerky and #NationalJerkyDay in posts.

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