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'Kid Pleaser' Feature Appearing Nationwide

Wednesday, June 6, 2018

(North American Meat Institute)

A series of 'Kid Pleaser' recipes and photos released by the Meat Institute, a contractor to the Beef Checkoff, has generated 36 print placements and 251 online placements since it was issued May 21, and more placements are appearing daily. Outlets like the San Bernardino Precinct Reporter have run full spreads with photos supplied by the Meat Institute. The feature offers tips on encouraging children to eat fruits and vegetables by pairing them with beloved beef products like beef hot dogs, bologna, sausage and jerky.

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