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Meat Institute and Beef Checkoff Unveil 'Kid Pleaser' Recipes

Thursday, May 31, 2018

(North American Meat Institute)

The Meat Institute, a contractor to the Beef Checkoff, unveiled new kid-friendly recipes that use delicious prepared beef products to encourage children to consume more fruits and vegetables. Research shows that pairing well-liked and familiar foods with vegetables and preparing them in interesting ways can encourage children to try vegetables and lead to lifelong healthy habits. The Kid Pleaser recipes include: Barber's Pole, Bologna Roll-Ups, Green Bean Twists , Fried Bologna Cups, Salami Babs , Jerky Trail Mix , Doggie Babs and Beefy Lettuce Cups . Developed by a Culinary Institute of American-trained chef, the Kid Pleaser recipes are available, along with strategies for feeding kids, on MeatPoutlryNutrition.org. At press time, a paid feature had generated 247 placements and 250 million impressions.

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