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Beef Checkoff and NHDSC Bologna Delivery Generates Extensive Media Coverage and Bologna Sales

Wednesday, December 13, 2017

(North American Meat Institute)

Last week's delivery of beef bologna to the Jacksonville Jaguars was a major media hit as publications around the country picked up the story. The National Hot Dog and Sausage Council (NHDSC) teamed with the Beef Checkoff to deliver 100 logs of bologna to the team after head coach Doug Marrone detailed his love of bologna sandwiches. ESPN ran multiple stories about the delivery on its TV, radio and online platforms. The delivery received added attention when the Jaguars decided to donate the bologna to the Feeding Northeast Florida food bank. Outlets that ran stories include the Associated Press, Fox Sports and USA Today, among many others. The promotion received so much local attention that the Jaguars announced they would sell "Marroney Bologna" sandwiches at their home games for the rest of the season. This led to a third round of media attention. The team has also reached out to the NHDSC to discuss future partnership opportunities to promote hot dogs and bologna.

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