IRI Study Finds Sustainability an Emerging Key to Product and Store SelectionMonday, May 19, 2008
(American Meat Institute)
In the study, 22,000
Key findings highlighting the evolution of sustainability factors in consumer decision-making include:
- Approximately 30 percent of consumers said they look for eco-friendly products and packaging in their brand selection
- Up to one-quarter of those surveyed consider fair trade practices along with eco-friendly or organic designations in selecting a shopping destination
- Nearly 40 percent of consumers search specifically for organic products
The survey also underscored the significance of sustainability across every consumer age group. Though contrary to assumptions that the focus on sustainability is a more youth-oriented phenomenon, IRI data shows that older consumers are actually the more likely audience to weigh multiple sustainability factors in their purchases.
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To download the report, click here: http://us.infores.com/page/content_access?t=2&i=40.