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Meat Institute Launches New MyMeatUp.org

Wednesday, January 20, 2016

(North American Meat Institute)

NAMI last week unveiled a new, comprehensive website, www.MyMeatUp.org, aimed at expanding transparency and increasing easily accessible information about meat and poultry cuts, cooking, nutrition, production practices and recipes for the largest, fastest-growing consumer group: millennials. The mobile-friendly site contains content that is tailored to assist millennials—typically defined as individuals ages 18-35—to become more informed, confident consumers of meat and poultry.

Consumers can use the site’s unique ‘Cuts of Meat’ feature to learn more about the most common meat cuts available at retail, and ways to prepare and cook those cuts to ensure quality and meet taste preferences. The website offers additional consumer-focused tools, including an overview of the most popular meat cooking methods, a cold storage chart to gauge product freshness, a scale to help determine meat doneness and a glossary of essential meat terms. There also are numerous tasty, nutritious and convenient recipe ideas for beef, pork, veal, lamb and turkey that busy consumers can access from their mobile device while shopping.

The visual site presents information in an easily digestible list format with issue pages titled, “Seven Nutrition Facts About Meat That Might Surprise You,” “Six Misconceptions About Antibiotics and Meat,” “Eleven Animal Welfare Guidelines, Strategies and Facts” and “ Six Reasons Why Meat is ‘Greener’ Than You Think.”

In the future, NAMI plans to enhance the accessibility of MyMeatUp.org’s content by creating a MeatUp mobile app, which will allow consumers to more easily use the information as a guide when shopping for, and cooking, meat and poultry products.

Members are encouraged to share the site on their corporate and personal social media accounts, as well as with their fellow colleagues and customers. For additional information about the site, contact Michael Schumpp at mschumpp@meatinstitute.org.

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