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Meat Institute Releases ‘Media MythCrusher’ on Meat’s Sustainability and Environmental Impact

Thursday, December 10, 2015

(North American Meat Institute)

In response to a growing number of inaccurate media reports about the environmental impact of the meat industry, NAMI released a new Media MythCrusher document, reviewed by environmental experts, outlining ten common myths and the data correcting them.

A close look at the data shows that the environmental impact of the U.S. meat industry has declined considerably over the last 40 years. Specific to beef, the industry has produced 13 percent more total beef from 30 percent fewer animals, using 19 percent less feed, 33 percent less land, 12 percent less water and nine percent less fossil fuel energy with an overall carbon footprint reduction of 16 percent.

The new MythCrusher document supplements the library of six Meat MythCrusher videos on environmental topics produced by NAMI and the American Meat Science Association.

The Meat Institute has also developed similar Media MythCrusher documents addressing myths aboutantibiotic use in livestock and bacteria on fresh meat. All of these resources are available on the Meat Institute fact sheet page.

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