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Meat and Poultry Editorial Highlights Value of CAMP Program

Friday, July 3, 2015

(North American Meat Institute)

An editorial by Kimberlie Clyma published last week in Meat and Poultry underscored the importance of the North American Meat Institute's Communicators Advocating Meat and Poultry (CAMP) program , a grassroots effort aimed at increasing the meat and poultry industry's communications with its customers and communities. Clyma also discussed key takeaways from an educational session conducted by NAMI Senior Vice President of Public Affairs at the recent Reciprocal Meat Conference, which focused on effective and compelling ways to communicate with media about science.

In her piece, Clyma details the mission, resources and value of the CAMP program, and urges current and future industry members to partake in efforts to proactively communicate positive messages about the meat and poultry industry to friends, family and the public.

Registered CAMP members are able to participate in free, one-hour educational webinars that offer training in social media, message development, interview techniques and public speaking. The webinars and in-person media training discuss strategies to effectively leverage these skills to engage media and communicate in civic or business settings. CAMP members may also access and use the numerous communications and educational resources NAMI produces. There are currently more than 65 registered CAMP members.

Upcoming webinars include:

For more information about the program, and to register to become an advocate for the meat and poultry industry, click here or e-mail NAMI Manager of Public Affairs and Member Communications Michael Schumpp at mschumpp@meatinstitute.org.

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